About
About
About
01
Our Story
Trees have played various roles in human history. In primitive tribes, they were worshipped as natural deities. They have been written into poems, novels, and plays, appeared in religious totems, and have been recorded on canvas. Human worship of trees has never ceased, which led us to wonder: why trees specifically? Through research, We found that the reason trees are sanctified is actually because they carry the projection of human figures and the hopes of humans for a secure, nourishing existence. In times of famine, trees provide fruit; in times of illness, trees offer medicinal materials; and during storms, trees provide shelter. These practical functions in times of crisis enhance the reverence people feel towards trees. In eras marked by low birth rates and high mortality, reproducing offspring was a primary human task, and trees, laden with abundant fruit, seem to exemplify this with traits symbolizing vitality and fertility, inspiring worship in our ancestors. Under such conditions, tree worship arose. Following the thread of tree worship further, it becomes clear that trees do not merely give unilaterally; they engage in mutualistic relationships with animals and plants. Our brand is named "branches", referring to the arms of a tree, which create a massive barrier to shelter animals and plants, providing protection. In the context of human society, it represents a similar image of aid. By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
From our humble beginnings, we set out to create more than buildings; we aimed to craft living, breathing works of art. Each structure we designed was not just a structure; it was a canvas where dreams met blueprints, and aspirations took shape in concrete and steel.
01
Our Story
Trees have played various roles in human history. In primitive tribes, they were worshipped as natural deities. They have been written into poems, novels, and plays, appeared in religious totems, and have been recorded on canvas. Human worship of trees has never ceased, which led us to wonder: why trees specifically? Through research, We found that the reason trees are sanctified is actually because they carry the projection of human figures and the hopes of humans for a secure, nourishing existence. In times of famine, trees provide fruit; in times of illness, trees offer medicinal materials; and during storms, trees provide shelter. These practical functions in times of crisis enhance the reverence people feel towards trees. In eras marked by low birth rates and high mortality, reproducing offspring was a primary human task, and trees, laden with abundant fruit, seem to exemplify this with traits symbolizing vitality and fertility, inspiring worship in our ancestors. Under such conditions, tree worship arose. Following the thread of tree worship further, it becomes clear that trees do not merely give unilaterally; they engage in mutualistic relationships with animals and plants. Our brand is named "branches", referring to the arms of a tree, which create a massive barrier to shelter animals and plants, providing protection. In the context of human society, it represents a similar image of aid. By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
From our humble beginnings, we set out to create more than buildings; we aimed to craft living, breathing works of art. Each structure we designed was not just a structure; it was a canvas where dreams met blueprints, and aspirations took shape in concrete and steel.
01
Our Story
Trees have played various roles in human history. In primitive tribes, they were worshipped as natural deities. They have been written into poems, novels, and plays, appeared in religious totems, and have been recorded on canvas. Human worship of trees has never ceased, which led us to wonder: why trees specifically? Through research, We found that the reason trees are sanctified is actually because they carry the projection of human figures and the hopes of humans for a secure, nourishing existence. In times of famine, trees provide fruit; in times of illness, trees offer medicinal materials; and during storms, trees provide shelter. These practical functions in times of crisis enhance the reverence people feel towards trees. In eras marked by low birth rates and high mortality, reproducing offspring was a primary human task, and trees, laden with abundant fruit, seem to exemplify this with traits symbolizing vitality and fertility, inspiring worship in our ancestors. Under such conditions, tree worship arose. Following the thread of tree worship further, it becomes clear that trees do not merely give unilaterally; they engage in mutualistic relationships with animals and plants. Our brand is named "branches", referring to the arms of a tree, which create a massive barrier to shelter animals and plants, providing protection. In the context of human society, it represents a similar image of aid. By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
From our humble beginnings, we set out to create more than buildings; we aimed to craft living, breathing works of art. Each structure we designed was not just a structure; it was a canvas where dreams met blueprints, and aspirations took shape in concrete and steel.
By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
Contact us today and
let's bring you
a better life.
By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
Contact us today and
let's bring you
a better life.
By extracting "branches" from the context of forests and trees and injecting it into the cultural context of human society, the brand expresses the hope that everyone can adapt and integrate into a harmoniously symbiotic society.
Contact us today and
let's bring you
a better life.
Royal College of Art
Royal College of Art
Royal College of Art